I started my commercial career in-house for a telecommunications
manufacturer (part of the then giant GEC). I moved to the PR division
of a small ad agency, rising quickly to become its director. I worked
primarily in the building and architecture sector, but also for a garden
machinery manufacturer, handling trade as well as consumer
I moved to a larger agency (Publicis), working in transport, public
health and telecommunication.
I left to concentrate on my freelance practice. I’ve worked since with
many large companies (BT, Microsoft, Vodafone) and many small ones
too. I’ve written about everything from online share trading to fine
wine, from advanced information technology to carbon trading.
You’re probably beginning to get the picture. I’m a generalist,
deliberately. I can find the core of the interest in most things, and so
make them interesting to others. That said there are areas which
preoccupy me more than others, or which matter more to me. I’m
fascinated by the way technology is changing not only what we do,
but how we think. I’ve done a lot of work on health, educational, and
environmental issues. I have no party affiliation, but I’m a political
animal. I’m a practitioner in the arts both of music and writing, as well
as having an informed interest in cinema, visual art, and architecture.
Along the way I also helped to create the Institute of Internal
Communication. I’ve worked in marketing and internal
communication, understanding the crossovers as well as the
differences. Internal communication has been particularly damaged
by poor thinking about brand: it’s important that we do better. I can
help you do better.