Good writing depends on good craft skills, on the ability to shape interesting and clear sentences, to vary tone, connecting people through shared understanding. It depends on more. We live in interesting times. Technology has changed almost everything. Old certainties have evaporated in the heat. There’s a lot of noise out there. Effective communication must cut through it, creating a space where people can listen, which depends in turn on the insight to understand what’s going on. (Read on for more.)
Good communication demands an alert mind, the power to enliven things through unsuspected connections, the ability to sift the important from the merely interesting. With channels multiplying and disciplines changing, flexibility and breadth are essential. I have been a professional writer for a long time. You’ll find some discussion of the breadth of my client base in this section. I have many areas of specialist knowledge. They may or may not help. What really matters is the imagination and capacity to bridge the gaps. (Read on for more.)   
I like working out how to do things better, and sharing that knowledge. I’ll happily work at whatever level is best for the project, whether helping you to define what needs to be done, writing the copy to help make it happen, or teaching the skills your people will need to sustain effective communication in a shifting environment. (Read on for more.)   
Paul Brasington    business   creative        contact
Good writing depends on good craft skills, on the ability to shape interesting and clear sentences, to vary tone, connecting people through shared understanding. It depends on more. We live in interesting times. Technology has changed almost everything. Old certainties have evaporated in the heat. There’s a lot of noise out there. Effective communication must cut through it, creating a space where people can listen, which depends in turn on the insight to understand what’s going on. (Read on for more.)
Good communication demands an alert mind, the power to enliven things through unsuspected connections, the ability to sift the important from the merely interesting. With channels multiplying and disciplines changing, flexibility and breadth are essential. I have been a professional writer for a long time. You’ll find some discussion of the breadth of my client base in this section. I have many areas of specialist knowledge. They may or may not help. What really matters is the imagination and capacity to bridge the gaps. (Read on for more.)   
I like working out how to do things better, and sharing that knowledge. I’ll happily work at whatever level is best for the project, whether helping you to define what needs to be done, writing the copy to help make it happen, or teaching the skills your people will need to sustain effective communication in a shifting environment. (Read on for more.)